Step by Step
Explainer Video Guide
Step 1 : Idea & Brief
First we need to know your idea and the message you want to achieve.
What is your target audience, what is your marketing goal?
We collect all the information we need in a creative brief.
Step 2 : Script
A good script should be simple & short. The message should be clear and keep the audience’s attention.
Step 3 : Style
We will select a scene from the script and give you two different style options to choose from.
Our illustrations will be guided by your companies corporate identity and your preferences.
Step 4 : Voice Over & Music
You can now choose your voiceover artist, what about a french accent? Maybe german?
Select a background song to support the visuals.
Step 5 : Storyboard
The storyboard describes the visual aspects. Descriptions to each illustrated scene will help you understand how the video will look like. It is vital to finalise and approve the details before we start with the animation.
Remember that in each step you have 3 rounds of feedback available to keep a good workflow.
Step 6 : Animation
Now it’s time to bring our storyboard to life. All our elements are now coming together: Illustrations, VoiceOver & Sound Design.
Here we go, the final Video!